Our Featured
Antique Pocket Swiss Watch Article:
Marking
Time
by M J Plaster
"Time is an equal
opportunity employer. Each human being has exactly the same
number of hours and minutes every day. Rich people can't buy
more hours. Scientists can't invent new minutes. And you can't
save time to spend it on another day. Even so, time is amazingly
fair and forgiving. No matter how much time you've wasted in the
past, you still have an entire tomorrow." ~Denis Waitely
If time were nothing more than an incidental commodity, it's
doubtful that the following phrases would clutter our everyday
speech:
A stitch in time… Lost time… Found time… Time is money.
Compress time… Time stood still. The time of my life… The
sands of time… Real-time… Killing time… As time goes by…
Father time… Time is on our side. Time worked against her.
Time is the greatest leveler in the universe. He or she who uses
time wisely wins. Unfortunately, many have no grasp of time:
they're always late, annoying the daylights out of the
punctual—at best. It's interesting that those with no
conception or appreciation of time seem to get the leftover
goods time and again. Yet, they never seem to make the
connection. Some even refuse to wear a watch! (I don't like
jewelry—whine, whine, whine!)
From Whence We Came
The heavenly bodies—the stars, the sun and the moon—served
as our first watches, and they predate the sundial, the first
major advance in timekeeping, by eons. The watch's primary
function remains to keep track of time. Modern watches
originated as functional, portable, mechanical, clocks. 19th
century watches were often carried in the pocket, and included a
protective cover, similar to the cover on a woman's compact.
Often, they were attached to the clothing by a chain.
Wristwatches entered the marketplace in the late 19th century as
a woman's fashion accessory, and credit goes to Cartier for
popularizing the wristwatch with the leather band.
The first mechanical wristwatches required manual winding.
During the 1950s, Hamilton Watch Company introduced the first
battery-powered watch, which required no winding. The first
digital watch appeared in the 1970s, but digital watches still
have not replaced analog watches due, in part, to a wildly
successful marketing campaign by Swatch. Toward the end of the
20th century, a consortium of Swiss watchmakers and worldwide
graphical designers resurrected the analog watch as a throwaway
fashion accessory, and introduced their first wild designs in
1983. It's the design stupid! Swatches flew off the shelves and
they remain true to their original concept—cheap, fun, bold,
Swiss—analog.
Along the way, watches evolved into solar operated, kinetic
powered (self-winding), lithium powered, digital, light-emitting
diode (LED), liquid crystal display (LDC), and waterproof.
Today's men's watches routinely include a calendar, and many
women's watches also include a calendar. But why stop there? You
can find a watch to suit your every need. Today's watches
contain calculators, digital cameras, cell phones, and games.
There have been several attempts to create a computer watch, but
to date, only one has made it to market, the Ruputer, by Seiko,
and it didn't last. At the time, it proved unmarketable, but
stay tuned…
Whether you want high-tech functionality or you prefer to
concentrate on the aesthetics of your timepiece, watches are
still about marking time, that precious, finite commodity around
which our everyday lives revolve.
M J Plaster is a successful
author who provides information on shopping online for
http://www.watches-4-u.net/, http://www.watches-4-u.net/watch-bands.htm,
and http://www.watches-4-u.net/pocket-watches.htm. M J Plaster
has been a commercial freelance writer for almost two decades,
most recently specializing in home and garden, the low-carb
lifestyle, investing, and anything that defines la dolce vita.
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